Lamchochiya

Handbook of Applied Multivariate Statistcis and Mathematical Modeling

2009-07-12T10:57:00.001-07:00

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Applied Multivariate Research (Design and Interpretations)

2009-07-12T10:54:00.001-07:00

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Operations Research Handbook

2009-07-12T10:50:00.000-07:00

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Spss For Social Scinetists

2009-07-12T10:47:00.000-07:00

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Principles of Retailing

2009-07-12T10:44:00.000-07:00

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Strategic Marketing - "Planning, Implementation and Control" 3rd Edition

2009-03-31T22:20:00.001-07:00

Strategic Marketing- "Planning, Implementation and Control" 3rd edition
Butterworth-Heinemann | Richard m.s.Wilson & Colin Gilligan | 3 edition (Jan 12 2005) | ISBN: 0750659386 | Pages 882 | PDF | 11.6 Mb

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Retail Supply Chain Management

2009-03-31T22:17:00.001-07:00

James B.Ayers, Mary Ann Odegaard, "Retail Supply Chain Management"
Auerbach Publications | 1 edition,November 26, 2007 | ISBN: 9780849390524 | Pages 448 | PDF | 5.91 Mb
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Consumer Behavior:A European Perspective

2009-03-31T22:13:00.001-07:00

Gary J. Bamossy,Soren Askegaard,Michael Solomon,Margaret Hogg"Consumer Behavior:A European Perspective"
Prentice Hall | | 3rd edition(Jan 2006) | ISBN:0273687522 | 731 pages | PDF| 31.1 Mb

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Operations Management 11 edition (DJVU FORMAT)

2009-03-31T22:02:00.001-07:00

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Hospitality Marketing Management

2009-03-31T21:58:00.000-07:00

Hospitality Marketing ManagementWiley Robert D. Reid, David C. Bojanic 4 edition (March 15, 2005) ISBN: 0471476544 Pages 604 8 Mb PDF
This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, lively, full-color format! Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry
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Global Brand Integrity Management

2009-03-31T21:55:00.001-07:00

Richard S.Post, Penelope N.Post,"Global Brand Integrity Management"Mc-Graw Hill Oct, 2007 ISBN: 0071494448 Pages 331 7 Mb PDF
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks.Global Brand Integrity Management delivers a blueprint for developing and maintaining an integrity program that preserves your brand's reputation, ensures product protection, and increases your competitiveness in the global marketplace. Drawing upon their three decades of experience, Richard Post and Penelope Post distill valuable lessons learned into the “Eight Laws of Brand Integrity,” extracted from hundreds of projects and at a cost of billions of dollars in brand--related losses to global businesses:
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International Marketing: Analysis & Strategy

2009-03-31T21:52:00.001-07:00

Sak Onkvisit, John Shaw,"International Marketing"Routledge May, 2004 ISBN: 0203930061 Pages 619 15 Mb PDF
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
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Managing the Supply Chain The Definitve Guide

2009-03-31T21:50:00.001-07:00

David Simchi-Levi, Edith Simchi-Levi,"Managing the Supply Chain"Mc-Graw Hill Dec, 2003 ISBN: 0071410317 Pages 321 2.5 Mb PDF
Managing the Supply Chain provides a step-by-step template for protecting your company's competitive stance by fine-tuning every aspect of its supply chain operation. Case studies and examples reveal the strategies and struggles behind some of today's greatest success stories, including:How Wal-Mart used cross-docking, strategic partnering, and information technology to grow from a niche retailer to the largest--and most profitable--retailer in the world How Dell used virtual integration to blur traditional supply chain boundaries between suppliers, manufacturers, and end users How Grainger.com helped the distributor reach out to its customers--and increase the size of each order
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Integral Logistics Management:"Third Edition"

2009-03-31T21:44:00.000-07:00

Paul Schönsleben, "Integral Logistics Management: Third Edition"Auerbach Publications Mar, 2007 ISBN: 1420051946 Pages 1065 7 Mb PDF
Tackling the logistical, planning, and managerial challenges that companies face, the third edition of this bestselling reference addresses the increased importance of strategy issues in various fields. While retaining many elements of the previous editions, Integral Logistics Management: Operations and Supply Chain Management in Comprehensive Value-Added Networks, Third Edition incorporates several novel developments. New to the Third Edition · A section on facility location planning for production, distribution, and service networks · A section on strategic procurement · Chapters on TQM, Six Sigma, and system and project management · Key figures for the classification of planning methods in materials management · Additional interactive Macromedia Flash elements for download from a companion website Covering all of the critical details in this area, Integral Logistics Management will equip you with the necessary tools to better handle the operation aspects of your company.
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SAS for Windows 9.0

2009-03-31T21:38:00.000-07:00

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

2009-03-29T23:06:00.000-07:00

Julian Cummins, Roddy Mullin, "Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work"Kogan Publishings July 2003 ISBN: 0749438649 Pages 256 PDF 6 MB
This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. 'Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General, Institute of Sales Promotion. Customers have increased awareness of marketing - balancing cynicism about hype with wise consideration of good offers.Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General. Institute of Sales Promotion. Manages to make the subject interesting, readable and informative.

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Building Strong Brands

2009-03-26T01:49:00.000-07:00

Building Strong BrandsFree Press David A. Aaker December 12, 1995 ISBN: 002900151X Pages 400 PDF (OCR) 37.5 MB
Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr., 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. With extensive case studies and illustrations of companies' ads, he emphasizes positioning a brand personality to match that of the consumer being targeted. Kingsford, known for its charcoal, tried to move into a line of foods but failed, unable to shake its charcoal image. Healthy Choice created the perception that healthy foods can taste good. Saturn developed from a new company in an old industry and had to "sell the company, not the car." Aaker's well-written book is for specialists in the field of marketing. Recommended for large business collections.

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International Marketing: Analysis & Strategy

2009-03-26T01:44:00.000-07:00

The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
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Finacial Management: Theory and Practice (12 Edition)

2009-03-25T01:02:00.001-07:00

Eugene E. Brigham, Michael C.Ehrhardt, "Finacial Management: Theory and Practice(12 Edition)"South Western Publishing Mar 20, 2007 ISBN: 0324422695 Pages 1104 PDF 57 MB
This book is simply amazing, very easy to follow and learn. It explains basic concepts, and has some useful material - in the book as well as online - that will help you. I frankly didn't even need the study guide; I thought the book by itself was great for me. The authors have taken a lot of trouble with detailing and giving examples, for someone new to finance to pick up on. There are chapters on financial statements, time value of money, bonds, risk, stocks valuation, financial forecasting, capital costs & budgeting, cash flow estimation, financial planning, corporate valuation, IPO's, working capital management, and a whole lot more (don't let the size of the book scare you!). If there is something you didn't understand, you can always use the one-year access card (one per book) to their online resources, and download the excel spreadsheets for each chapter. There are also 4 web chapters for more information. Online, they have explained how they work out questions in the book. The examples are very realistic, outlining actual companies and incidents that have occurred in the US. This edition (12th) has more end-of-chapter problems than the previous editions.

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